job details

Branch Sales Manager

  •  Posted:  Wed. 23 Nov, 2022
  •  Expires:  31, Jan 2023
Job Type
Sales/Retail/Marketing, Business Development/Analysis

Job Summary

Build, own and grow the general trade channel in the Branch. Acquire, develop and retain business relationships with general trade customers within the Branch's coverage area.

Job Description

Locations (2): Port Harcourt and Ibadan


  • Sales: Develop and implement a trade coverage plan, working closely with the growth analyst along with other related commercial activities to deliver the Branch's number.
  • Marketing: Manage Branch specific brand engagements and initiatives.
  • Deploy the necessary infrastructure and process to deliver brand and trade programs to meet the Branch's requirements. This will be based on market research / survey carried out jointly.
  • Design and implement a tactical sales plan that expands TradeDepot’s retail outlet base and ensure it’s strong presence.
  • Team leadership: Manage and monitor and a team of Trade Supervisors/ASMs effectively and efficiently.
  • Build and Maintain the Branch’s customer database through efficient consolidation of quantitative and qualitative customer data points working closely with the growth analyst.
  • Ensure adherence to set goals and KPI’s developed for the Branch champion innovation in the development of trade programs in the Branch and track ongoing results.
  • Ensure that objectives in terms of active customers, Lines, order frequency e.t.c are always met.
  • Ensure adherence to customer trading terms (bonus, credit and discounts) for general trade customers in the Branch in alignment with the head of channel.
  • Develop a Customer retention strategy for the Branch. Increase levels of trade support and customer loyalty by ensuring there is an established close working relationship with the Trade Supervisors.
  • Work closely with the brand team to execute in- store promotions and initiatives to drive sell-in and sell- out within the Branch.
  • Monitor market execution of all initiatives in the Branch through frequent market visits.
  • Manage the productivity and cost optimization of the Branch.
  • Ensure that the Trade Supervisors, Trade Execs and Inside sales execs are well trained.

Job Experience

  • Minimum of a BSc degree or equivalent.
  • Minimum 3 years’ experience working in a Regional Sales Manager capacity within the FMCG sector.
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organisation.
  • Proven ability to drive the sales process from plan to close.
  • Demonstrable expertise using Analytics Tools to manage a sales team.
  • Strong business sense and industry expertise.
  • Excellent mentoring, coaching and people management skills.
  • Good commercial understanding numerical skills, a high level of computer  literacy.
  • Good interpersonal skills.
  • Fully geographically mobile.
  • Ability to work flexibly.

Job Benefits

  • Ground floor opportunity with the team; shape the strategic direction of the company.
  • The rare opportunity to change the world such that everyone around you is using the product you built. We’re not just another social web app, we’re moving products and assets for real people and reinventing B2B distribution and logistics globally.
  • Sharp, motivated co-workers in a fun office environment.
company details

TradeDepot Ltd

Factory-to-Retail distribution for Consumer-Packaged Goods companies in Africa. 

3/4 Adewunmi Industrial Estate, Kudirat Abiola Way, Oregun, Lagos

[email protected]

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